Archive for September, 2008

I’ve put up the posters, posted the articles, blasted out the emails, stuffed the envelopes and hosted the lunches, but some messages don’t seem to reach the right people. I’m not the only one who is having the difficulty.

As you are no doubt aware, analog TV is being unplugged nationwide in February 2009. You’ve probably seen the public service announcements. What you might not know is that Wilmington, NC has been a test market for the cutover to digital. The city television stations unplugged their analog signals earlier this month. The result? Even with saturated media, some people will miss the message.

On the first day of cutover, almost 800 people called the government helpline. Over 400 called on the second day. (An FCC document on the subject is available here.) Granted, this call rate represents less than one-half of 1%, but with over 100 million households in the country, the FCC needs to be able to answer about 500,000 calls on cutover day in February 2009.

So what is the takeaway? If you can carpet bomb an audience and still miss 1% (adding the two days together) and you are impacting their television, imagine the effort required to convince 100% of your employees to participate in yet another major change initiative. 

Communication will only get you part of the way there. It raises awareness – but participation will only come when the leaders in the business actively engage their teams in the process.

John Kotter, one of America’s most influential business gurus, has hit the presses recently with a piece on urgency. I always find Kotter’s material a very clear reminder of the basics that make change successful.

In this Change Manifesto, he speaks about:

• The environment we find ourselves in today is changing faster than ever. Although this is not a new observation, it can’t be emphasized enough.
• Change is no longer episodic, it is continuous. As a result, the ability to manage change well – and quickly – is now a fundamental requirement.
• Managing change well is all about creating and managing the right kinds of urgency: focused urgency and not wasteful cycles of activity.

His piece is worth reading.

On November 12, I will be speaking at the IT and Business Alignment Forum at the Red Rock Resort in Las Vegas. The Forum is actually three conferences in one: Enterprise Architecture, Business Process Management & Enterprise Web, and Portals & Collaborative Technologies. In short, these conferences are designed for the people who design and implement processes and technologies to improve the way people work. Our focus is on the people side of implementation.

In similar previous conferences there has been a lot of conversation along the lines of: “We have designed something great, but nobody wants it.” As it turns out, people are usually resisting the changes – not the new technology. In short, if people are not aware of change well in advance, understand the rationale for the change, and participate in creating the change – the risk of resistance will remain high. The much easier path is to actively lead the change process and help impacted people accept change along the way.

I’ll be posting my materials from the conference in mid-November. If by chance you are interested in attending and would like discounted admission, feel free to use discount code SPKRITBIZSR.