Organizational change management (OCM) isn’t well understood by some executives. Some might admit that they think that OCM is a fancy term for communications. I’ve used the image below to show that organizational change management is far more than just communications.
Let’s walk through the graphic by starting in the upper left corner: executives make business decisions. Reading across the top row, those decisions have impacts on groups within their organizations. Using awareness-generating communications is entirely appropriate for those decisions and their impacts on those groups.
But complex changes are like the proverbial onion that needs to get peeled back. Moving down the first column we find that business decisions result in changes to business processes. Executives want their people to do things differently. Moving across the second row, we find that those process changes impact individual people. It isn’t enough to say that a process has changed. Individual people within the process need to know exactly what is expected of them. It is when we get down to individuals that we need to move to two-way communications. Two-way communications enables the impacted person to understand what is expected.
Particularly when we move into the world of system-based changes, those process changes mean a change in specific tasks that are performed. The third row down gets into the world of system security access. It is where we begin to map transaction codes to user roles. Once we operate at that level, we quickly find ourselves in the world of role-based training.
Organizational Change Management is far more than the executives’ world on the top row of the graphic. OCM enables an organization to operationalize those changes in a structured manner. Without OCM’s structured approach, the organization is left to figure out the new direction on its own.
In today’s hyper-competitive world, no organization has time to spare. Simply put, if an executive wants a change to happen, using OCM is the fastest way to bring that change to life.