Strategies vs. Tactics: The Never-Ending Debate
Posted by: Stephen Rock in Communication, tags: Change, Communication, debate, McCain, Obama, strategy, tacticThe first Obama-McCain debate hit on one of my favorite topics – the difference between tactics and strategies. Between the two candidates, they managed to say the words “strategy” and “tactic” about 35 times – all in reference to the Iraq troop surge. We even got the perennial zinger, “I’m afraid Senator X doesn’t understand the difference between a tactic and a strategy.” (I’m intentionally avoiding a conversation over who might have been right or wrong. If you want to form your own opinions, a transcript is available at this link. This is post about two words – not two candidates.)
A little Googling shows disagreement over the word “strategy” is not new to our presidential debates. George Bush and John Kerry were debating virtually the same topic in 2004.
BUSH: I listen to our generals. That’s what a president does. A president sets the strategy and relies upon good military people to execute that strategy.
GIBSON: Senator?
KERRY: You rely on good military people to execute the military component of the strategy, but winning the peace is larger than just the military component.
A little more Googling yields some text (claimed by quite a few different authors) on the differences between military strategy and tactics:
Broadly stated, strategy is the planning, coordination, and general direction of military operations to meet overall political and military objectives. Tactics implement strategy by short-term decisions on the movement of troops and employment of weapons on the field of battle. The great military theorist Carl von Clausewitz put it another way: “Tactics is the art of using troops in battle; strategy is the art of using battles to win the war.”
Strategy and tactics, however, have been viewed differently in almost every era of history. The change in the meaning of these terms over time has been basically one of scope as the nature of war and society has changed and as technology has changed. Strategy, for example, literally means “the art of the general” (from the Greek strategos) and originally signified the purely military planning of a campaign. In the 19th and 20th centuries, however, with the rise of mass ideologies, vast conscript armies, global alliances, and rapid technological change, military strategy became difficult to distinguish from national policy or “grand strategy,” that is, the proper planning and utilization of the entire resources of a society–military, technological, economic, and political. Tactics have always been difficult–and have become increasingly difficult–to distinguish in reality from strategy because the two are so interdependent. (Indeed, in the 20th century, tactics have been termed operational strategy.)
Now that nearly everybody has weighed in, let me: One person’s strategy is another person’s tactics. It all depends on the relative position of the people involved and how the objective is being defined. Let me give a personal example.
I have an objective to retire at a reasonable age. To meet my objective, I have a strategy to limit expenses and maximize savings. Within this strategy, I have a tactic, called: “turn off the light when you leave a room.” This tactic is emphasized to my children on a regular basis.
If, however, you ask my children, they will tell you that turning off the lights is clearly a strategy. To them, turning off the lights results in a marked decline in dad’s crankiness. It is a major maneuver – a surge, if you will – in the balance of power and peace within the house. Their objective is different than mine. In short, strategies exist to meet an objective and tactics fit within a strategy.
Bush and Kerry were talking about different things: winning a battle and winning a peace. McCain and Obama were also talking about different things: McCain was answering a question about “the lessons learned in Iraq” and Obama was talking about broader issues.
It will never happen, but I wish I would hear more people say, “You mention ‘strategy’ and ‘tactics.’ Could you define what you mean by those words so we all have the same understanding?” Now that would be unbelievable change!

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