In today’s business world, no competency is more crucial for a manager than the ability to spearhead change effectively and expeditiously – and in a way that fully engages all stakeholders.
As we’ve already established, change management is a systematic and coordinated approach that can be implemented on an organizational, operational or even personal level to create, lead and manage change. However, to successfully lead any change, one needs to follow a series of six comprehensive steps. These steps are manifested by The Brookside Group’s ASPIRE Change Leadership ModelTM:
For the successful implementation of any large project, and especially a change initiative, it is important to perform project steps in the correct order. Thus, the ASPIRE model begins at the top of the circle, with Assess the As-Is.
The Assess the As-Is gives you with some critical components to launch your change initiative:
- The awareness and understanding to explain why change is needed based on current business issues.
- A clear picture of your current state. You might have an idea of how your organization is performing, but thoroughly investigating the as-is state ensures you have the facts and not just guess work.
All this results in a platform for change that helps you establish the sense of urgency – one of John Kotter’s key reasons for failure (see posting Why Transformation Efforts Fail) – to rally support. Support is critical because for change to happen, according to Harvard Business School, 75% of managers must believe that maintaining the status quo is more dangerous than making a change.
In future posts, we’ll discuss the other steps in detail. But one final comment for now: You’ll notice, that The Brookside Group’s ASPIRE model is a closed loop. That’s because it needs to be a repeatable and sustainable process of continuous improvement that brings about meaningful change and continues to drive your organization ever closer to optimal performance. This is an important point to remember as we discuss the other steps.
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In the May 30, 2008 edition of The Wall Street Journal, there was an article on Campbell’s Soup Company and innovation. A callout box provided five tips on leading a transformation from their CEO, Douglas Conant. They are worth reprinting:
- Bring an “all things are possible” attitude to the work.
- Confront the brutal facts and be clear-eyed about the situation.
- Set high standards and make expectations clear, as the ability to mobilize people is the key to success.
- Give the organization time to do things right.
- Do what you say you will; this is about performance, not intentions.
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Change is a scary process in and of itself. But add the word “transformational” in front of change and the idea has people running for the exits. Since transformational change is such a widely used term in change management, why does it elicit such a reaction?
Well, first, transformational change encompasses more than reorganizing a single department or changing a simple business process. Transformational change affects the entire business, from the front-line employee to senior management. It affects the organization’s structure, processes and culture. It creates significant disruption across the organization; it changes the patterns and assumptions found within the organization. For instance, it requires employees to work in new ways; ways that might change their ingrained, comfortable identities.
Even more important than the change associated with transformation is the implications associated with the word. Transformation means out with old and in with new. It means caterpillars are bad – we want butterflies. The only problem is that you are a caterpillar, and you’ve always been a caterpillar. And you like being a caterpillar.
Because the word transformation can start the conversation on a negative tone, the idea of transformational change needs to be carefully approached even in organizations in great need of change. Leaders looking to implement transformational change need to start with an appealing, positive vision and work backwards to the negatives of today. “I envision a world where we will be beautiful, fly with the winds and see the world… As an added benefit, we will have less risk of being stepped on.”
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Our clients are worried about the coming “tsunami” of workforce retirements. Baby Boomers are queuing up for the exits, and with their departures they take invaluable knowledge about how to perform work effectively and efficiently. The people entering the workforce operate under a new behavioral model. Large-scale disruptive change is in the air.
In this post we will write about the projections for the workforce of the future. In upcoming posts we will write about the implications of those changes and how organizations are acting in the near term to address the implications.
In November 2007, The Bureau of Labor Statistics published their Labor Force Projections to 2016 with the sub-headline, “more workers in their golden years.” The phrase is an understatement.

In the ten years between 2006 and 2016,
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The 16-24 year old workforce will shrink 0.7% per year or nearly 7% over the ten-year period.
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The 25-54 year old workforce will expand 0.2% per year – or 2.4% over the ten-year period.
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The 55 and older workforce will expand 3.9% per year – or more than 46% over the ten-year period.
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